Discover the top 5 Fall 2025 social media trends from pumpkin spice marketing to boo baskets and cozy content. Learn how small businesses can use these seasonal marketing ideas to boost engagement, sales, and brand visibility.
Fall isn’t just sweater weather; it’s a season of viral moments, cozy vibes, and profitable marketing opportunities. If you’re a small business owner, entrepreneur, or marketer, tapping into these Fall 2025 social media trends can help you connect with your audience, boost engagement, and increase sales.
Here are the five biggest fall trends on social media, and how your business can use them.
1. The Pumpkin Spice Effect
It’s not just about coffee anymore. Pumpkin spice is a cultural phenomenon and TikTok mentions are up 18% from last year. Consumers are buying pumpkin-inspired everything: candles, protein powders, makeup palettes, and even pet treats.
Pumpkin spice sells because it represents comfort, nostalgia, and seasonal joy.
How your business can use it:
- Launch a seasonal remix of your product/service.
- Create content around cozy fall feelings instead of just the flavor.
- Share behind-the-scenes or unboxing videos with a pumpkin twist.
A bakery in Ohio created a pumpkin spice sampler box. A simple TikTok unboxing video racked up 1.2M views and orders flooded in nationwide.
2. Boo Baskets
Searches for boo baskets 2025 are up 42% on Pinterest. This neighborhood tradition of surprise gifting has turned into a micro-gifting economy, with Etsy sellers and local shops cashing in.
Why it matters: Boo baskets are all about experiences, surprise, and delight.
How your business can use it:
- Create custom boo baskets for clients or referral partners.
- Sell mini gift kits tied to your niche.
- Run a boo basket giveaway on social media to grow your email list.
A yoga studio launched a self-care boo basket giveaway and gained 2,000 new email subscribers in one month.
3. Viral Sodas & Seasonal Drinks
The #fallsodarecipes hashtag has over 280M TikTok views. From caramel Coke to pumpkin cream sodas, people are obsessed with customizing fall drinks.
Viral sodas thrive because people love interactive, shareable experiences.
How your business can use it:
- Add a seasonal twist to your product/service and promote it as an experience.
- Host a DIY challenge or create a kit that people can customize.
- Share fun date night or family-friendly ideas tied to your offer.
A diner in Utah launched a fall soda flight. Promoted on TikTok as a date night idea, it became their top-selling menu item in October.
4. The Fall Decor Challenge
The #FallPorchChallenge has exploded past 200M TikTok views, showcasing everything from porches to desks decorated for the season.
Seasonal transformations perform well on social because they’re visual, shareable, and aspirational.
How your business can use it:
- Share before-and-after transformations tied to your industry.
- Partner with a local business for a seasonal collab.
- Host a fall-themed giveaway with decor, products, or services.
A landscaping business in Michigan teamed up with a florist for a fall porch makeover giveaway. They grew from 1,500 to 12,000 followers in a month — and booked out services through November.
5. Cozy Content & Storytelling ️
Fall isn’t just a season — it’s a mood. The #cozyfall2025 hashtag has over 400M Instagram views, with brands leaning into storytelling and comfort-driven content.
Why it matters: People don’t just buy products — they buy how those products make them feel.
How your business can use it:
- Share slow, cozy routines tied to your brand.
- Highlight your product/service in a warm, seasonal setting.
- Use ASMR or soft background music to create an emotional vibe.
A stationery shop in Portland launched a cozy journaling kit. With soft music and falling leaf animations, it became a top seasonal seller.
The Bottom Line
Fall is the perfect season to refresh your marketing and tap into what people are already obsessing over online. Here’s your quick recap of the top Fall 2025 social media trends:
- Pumpkin Spice Effect – Nostalgia sells.
- Boo Baskets – Giftable experiences win.
- Viral Sodas – Interactive = shareable.
- Fall Decor Challenge – Transformations drive visibility.
- Cozy Content – Sell the feeling, not just the product.
Your challenge: Pick ONE of these trends and create a simple social media post this week. Join the conversation, ride the seasonal wave, and watch your engagement grow.
Because fall isn’t just cozy — it’s a chance to get biz done.