In the world of digital marketing and online business growth, many entrepreneurs think that posting daily tips, tutorials, or advice is enough to build a strong brand. But if your audience isn’t feeling you, they’re scrolling past your content—no matter how valuable your advice is.
This week on the Ms Biz Podcast we explored why showing your authentic self online is the secret weapon for entrepreneurs, especially female business owners who want to build connection and grow their influence. The truth? Personality-driven marketing can dramatically boost engagement, trust, and long-term business growth.
Why Personality Beats Tips Every Time
Let’s face it: tips are everywhere. You can Google “how to grow on Instagram” and get millions of results in seconds. But what can’t be googled is your unique voice, perspective, and story.
Brands like Mel Robbins, Gary Vee, and Joe Rogan didn’t build massive followings just by giving advice—they built them by being themselves. Their content feels human, approachable, and real. People trust them not because of polished graphics or perfect lighting, but because they can see their personality and energy shining through.
If you’re a service-based entrepreneur or small business owner, this lesson is gold: people aren’t just buying your services, they’re buying you.
5 Ways to Infuse Your Personality Into Your Online Business
If you’re ready to step up your social media strategy and grow your business organically, here are five actionable tips from this week’s Ms Biz episode:
1. Speak and Write Like You Talk
Forget scripts that sound robotic. Record yourself explaining your services like you would to a friend, then transcribe it. Your audience will connect more with a natural, authentic voice than with a polished brochure.
2. Tell the Story Behind the Tip
Instead of “3 ways to grow your email list,” share your personal experience: what worked, what failed, and how you achieved results. Stories are memorable. Tips without context? Easily ignored.
3. Use Your Face and Voice
Humans connect with humans. Even if you’re camera shy, showing up on video builds trust. Transparency—even admitting nervousness—makes you relatable and boosts engagement.
4. Share Opinions, Not Just Advice
Opinions create conversation. Express your unique perspective about your industry, your frustrations, or trends you disagree with. Remember Gary Vee’s motto: document, don’t create. Your perspective is your brand.
5. Inject Your Weird
Your quirks are your secret weapon. Your love of iced coffee, obsession with 90s R&B, or your quirky organization system—share it. These small, unique details make you unforgettable.
The Data Backs It Up
A 2023 study by Stacla found that 88% of consumers value authenticity, but only 51% believe brands are delivering it. That means half of your audience is starving for connection, while the other half is tuning out.
For female entrepreneurs and service-based business owners, this is your chance to stand out. Stop blending in with generic content and start building trust through your unique story and personality.
Your Challenge This Week
Stop hiding behind tips. This week, post one thing that’s 100% you. It could be:
- A messy behind-the-scenes moment
- A rant about parenting or daily life
- A story from a recent business win or challenge
- A unique opinion or quirky habit
Tag Miss Biz Podcast so we can celebrate your authenticity!
Final Thoughts
Your brand isn’t just what you sell, it’s how you show up. The reality is, people don’t want more content—they want connection, relatability, and authenticity. If you’ve been stuck in “useful tip mode,” it’s time to shift your focus to personality-driven marketing.
Want more support?
- Listen to more Miss Biz Podcast episodes for practical business growth strategies.
- Explore our business coaching for women to create a strategy tailored to your goals.
- Learn more about Brooke & Rachel’s story and why we’re passionate about helping entrepreneurs grow personally, professionally, and spiritually.
Your audience is ready to engage—it’s time to show them the real you.