Mainstreaming Digital Marketing: A Deep Dive into Social Media
In a world increasingly overwhelmed by the digital revolution, marketing has evolved over the years to accommodate the shift towards online platforms. The turning point is digital marketing, a crucial element of any marketing strategy. Particularly, social media has surfaced as a pivotal component, with brands and businesses harnessing its power to spearhead their growth, reach, and visibility.
Getting Started with Social Media Marketing
Whether you’re a neophyte in the marketing arena or operating a large business, the first step involves choosing the right platforms for marketing your products or services. The key is to understand what kind of platforms your competitors are using. Facebook, Instagram, and TikTok have gained popularity due to their sizeable user bases and versatile functionality. Choosing the most suitable platforms based on your audience and industry serves as a springboard for your marketing expeditions.
Charting The Course of Action
An effective social media strategy hinges on meticulous planning. Consider drafting a monthly content calendar that provides an overview of your planned post dates and the content typology. Patterns, when predictable, help in creating familiarity and forming habits around your content consumption.
For individuals and businesses kickstarting their social media journey, thriving on a content posting frequency of around 3 posts per week is advisable. Keep your audience resonated with a blend of informative, humorous, engaging, and promotional posts that keep them checked in and looking forward to more.
Photo and Video Content
The visual impact of photos and videos can be leveraged to build authenticity and forge deeper connections with your audience. Do not hesitate to include behind-the-scenes snapshots of your team or personal anecdotes that reflect your brand story – they work wonders! A good rhythm to maintain is one video per week.
The Golden Hour of Posting
It’s not always about what you post, but also when you post. To maximize your post reach, explore tools like the Meta Business Suite planner, which can guide you to the peak hours when your audience is most active. In the general sense, 7pm seems to be the time when most users are scrolling through their feeds.
Keywords and Hashtags
Another essential strategy is to make use of researched keywords and hashtags relevant to your business that can widen your post reach and overall trail. A good rule of thumb is to use 2-5 hashtags in each post, including your business name and taglines.
Cultivate Trust and Engagement
The ultimate goal of social media is to cultivate an engaging community. One way to do this is by asking questions and sharing valuable insights with your audience, which keeps them hooked smoothly. While promotional posts are necessary, be cautious not to overdo them and deter your audience.
Remember, the key to a strong social media strategy is smart planning. So, if you need help with that, feel free to reach out to [email protected] for a free content calendar template that can guide you to plan an effective social media strategy.
It’s a competitive world out there. Equip yourself with the right digital tools and tactics to carve your space in the market. Tug along your individuality, authenticity, creativity, and, above all, patience to embark on this journey of digital marketing.