The Power of Strategic Business Gifting
The Ultimate Sales Machine’s Take on Strategic Gifting
As discussed in the book The Ultimate Sales Machine, author Chet Holmes reveals that strategic business gifting is the fastest and least expensive way to double your sales. He shares the story of Yohan Nagira, who invested just $13 into gifts for 1,000 dream prospects—a move that ultimately generated $9 million in revenue! Clearly, gifting can provide an exceptional return on investment.
Why Gifting Works: The Principle of Reciprocity
One of the biggest reasons gifting is so effective is the principle of reciprocity. When someone does something nice for us, we naturally feel compelled to return the favor.
A Cornell University study found that restaurant customers tipped more when they received a small piece of chocolate with their check. This proves that a simple, unexpected gift can significantly influence behavior.
How Business Gifting Opens Doors
In addition to creating raving fans, gifting can be a game-changer for building connections. Entrepreneur John Ruland shared how he gifted a custom engraved piece of wood to a prospect he had been trying to meet for 18 months. Within 24 hours, the prospect scheduled a meeting!
Going the extra mile with thoughtful gifts shows how much you value a connection and can accelerate relationship-building.
How to Choose the Best Business Gifts
When selecting gifts, focus on surprise and delight. The best gifts are:
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- Useful and can be used daily
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- Personalized to make recipients feel valued
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- Part of a theme that can be built upon over time
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- Given unexpectedly, rather than just on major holidays
A heartfelt, handwritten note explaining why you chose the gift can make it even more impactful.
Turnkey Gifting Strategy for Business Growth
While gifts don’t guarantee success, they can yield massive returns when given to the right people. Here’s how to implement a gifting strategy:
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- Identify your top fans, dream clients, and key employees to gift throughout the year.
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- Stay focused on thoughtful relationship-building, not just sales pitches.
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- Be consistent in sending small, meaningful gifts to reinforce connections.
With intention and care, business gifting can help you build meaningful relationships and boost your company’s success.
Try Business Gifting & Share Your Experience!
We encourage you to give business gifting a try and see how it works for you! If you need help finding the perfect gift ideas, feel free to reach out. Wishing you all the best as you implement this powerful strategy!