Networking isn’t about collecting business cards, pitching everyone in the room, or showing up only when you need something.
True networking is about relationships; how you show up, how you steward trust, and how consistently you treat people with integrity.
In this episode of the Ms Biz Podcast, we break down the 10 traits of a master networker, inspired by Ivan Meisner, founder of BNI (Business Network International). These traits aren’t theory; they’re practical, proven habits modeled by some of the most trusted and influential people in business.
We’re counting down from trait #10 to the #1 trait that ultimately protects (or destroys) your reputation.
Trait #10: Working Your Network
Working your network does not mean spamming contacts, constantly selling, or only reaching out when you need referrals.
It means intentionally stewarding relationships over time so they stay strong, relevant, and mutually beneficial.
Master networkers don’t wait for their network to work for them; they actively maintain relationships before they need them.
Simple ways to do this include:
- Checking in periodically
- Sending an article or encouragement
- Congratulating someone on a win
- Engaging with their content
- Remembering birthdays or milestones
The key is staying human when no transaction is pending.
A powerful example of this is Martha Stewart. Even after a major blow to her credibility, her long-standing relationships remained intact. Industry leaders trusted her work ethic and character beyond the headlines — proof that relationships built early can carry you through difficult seasons.
Trait #9: Being Sincere
Sincerity builds trust, and trust is everything in networking.
You don’t need to impress people. You need to connect with them.
Jennifer Lawrence is a great example. She’s known for being unfiltered, honest, and self-deprecating. What you see is what you get and that authenticity creates massive goodwill.
In networking, sincerity means showing up as yourself. When people believe you’re real, they open up, trust you faster, and are far more likely to refer you.
Trait #8: Enjoying Helping Others
Master networkers genuinely enjoy helping others without keeping score.
Oprah Winfrey built her empire by elevating others. Through Oprah’s Book Club, she didn’t just recommend books — she used her platform to permanently change authors’ careers.
Networks rooted in generosity outperform transactional networks by over 40%.
When you help others succeed, reciprocity follows naturally.
Trait #7: Expressing Gratitude
Gratitude builds loyalty at scale.
Gary Vee is relentless about thanking people — publicly and consistently. He responds to comments, DMs, and tags, making people feel seen and appreciated.
When gratitude is visible:
- Supporters feel valued
- Engagement increases
- Referrals multiply
People are significantly more likely to refer again when they feel appreciated.
Trait #6: Networking Always
Master networkers don’t ask, “Is this a networking event?”
They ask, “Who’s in the room, and how can I build a real connection?”
Alicia Flores is a perfect example. She doesn’t attend networking groups or run ads — yet her business thrives because she’s constantly building relationships through hosting parties, social events, and gatherings.
She networks naturally, without selling, simply by being relational everywhere she goes.
Trait #5: Listening Well
Great networkers listen more than they speak.
Warren Buffett is known for asking open-ended questions and staying quiet. He listens not just to words, but to tone, consistency, and alignment.
Listening is a skill — and one that can be developed.
Top performers listen over 60% of the time in conversations because listening creates connection, trust, and opportunity.
Trait #4: Trustworthiness
Trust is the foundation of every strong network.
Tom Hanks is trusted in Hollywood because he is consistent, prepared, and professional. His name alone signals quality and reliability.
In networking, trusted people:
- Don’t overpromise
- Don’t create drama
- Protect the reputation of the referer
Trust increases repeat business and referrals by up to 60%.
Trait #3: Enthusiasm and Motivation
Enthusiasm is magnetic.
Kristen Bell exemplifies genuine, sustained enthusiasm — even years after success. She shows up with energy and positivity, and people are drawn to it.
Enthusiasm increases perceived competence by over 30%. When you’re excited about what you do, people assume you’re good at it.
Trait #2: A Positive Attitude
A positive attitude doesn’t mean ignoring problems — it means refusing to let them define you.
Reese Witherspoon turned rejection into opportunity by creating her own production company when roles weren’t available to her.
Optimism strengthens relationships and accelerates deal-making. Negativity, on the other hand, rarely earns referrals.
Trait #1: Following Up on Referrals
This is the ultimate differentiator.
Master networkers don’t just follow up with the referral — they follow up with the person who made the referral.
Barbara Corcoran and Mark Cuban are known for lightning-fast follow-up and clear communication. They report back, close the loop, and explain outcomes — even when a referral isn’t a fit.
Referred leads convert 30–70% higher than cold leads. Following up shows respect, protects trust, and makes future referrals more likely.
Final Thoughts
Networking isn’t about being the loudest or the most visible.
It’s about consistency, character, and care.
We created a Master Networker Self-Assessment to help you identify strengths, uncover blind spots, and create a plan for growth. You can request it by messaging us on social media or visiting msbiz.com.
Evaluate yourself regularly. Make intentional improvements. And remember — your reputation is built in the small moments, not the big pitches.
Let’s get biz done.