Meet Rachel Boltz, a remarkable woman whose journey from her creative beginnings to becoming a thriving business professional is nothing short of inspirational. Her story is a testament to the power of determination, creativity, and the ability to turn challenges into opportunities.
Early Years of Creativity and Compassion
Years ago, Rachel Boltz was what many would call a “goth chick.” She embraced a wardrobe dominated by black attire and spent her weekends singing in a band and writing music. What makes her journey even more remarkable is the transformation from her creative and expressive youth to the accomplished business professional and devoted mother she is today.
What truly sets Rachel apart is her unwavering heart for helping others. She’s the kind of person who doesn’t wait for you to ask for help; she extends a helping hand willingly and selflessly.
Rachel’s life is marked by numerous accomplishments. From being the youngest employee ever to work for the state of Florida to building a thriving digital marketing business from scratch, her journey is nothing short of extraordinary. But what led her to this path? Let’s hear Rachel’s story.
Rachel’s Journey: A Native Floridian with a Passion for Creativity
Rachel is a native Floridian, and from an early age, it was evident that she was born with a natural talent for marketing. She’s a devout Christian, and even as a young child, she sought creative ways to bring her father closer to the Lord, despite him not initially sharing her faith. Her heart for helping others began to shine through.
Rachel’s creativity was a defining trait, which has had a profound impact on her life. She was homeschooled and started learning sign language at the age of nine. Her motivation? Her brother was learning sign language as a foreign language, and she didn’t want him to make fun of her behind her back. She quickly became fluent.
Rachel’s determination didn’t stop there. She took advantage of dual enrollment, allowing her to take college-level classes while still in high school. By the age of 17, she had completed her Associate of Arts degree and was well on her way to obtaining her Associate of Applied Science in sign language interpretation, though she had to wait until she turned 18 to complete her internship.
And remember that “Ding Dong Daddy” song she mentioned? It was part of her journey to connect with her father spiritually, and it eventually worked, playing a significant role in his conversion and becoming a positive influence in Rachel’s life.
From Working for the State to Building a Business
After high school, Rachel’s journey led her to work for the School for the Blind and Visually Impaired in Daytona Beach. At the age of 17, she became the youngest person ever to work for the state of Florida. She continued her education and eventually obtained her Bachelor’s degree in business. In her college marketing classes, she showcased her creative skills and was often commended for her unique and innovative marketing projects.
Her ability to take risks and step outside her comfort zone set her apart. Rachel’s motto was never to settle for being ordinary, and she continuously sought to add value to the lives of others.
During her college years and while working at the School for the Blind, Rachel pursued her love for music. She was part of a band and wrote over 30 original songs, further demonstrating her creative talents. She always strived to do things differently and uniquely, a trait that eventually became her hallmark.
A Transformation from “Goth Chick” to a New Beginning
Brooke, who was part of Rachel’s life during her goth-chick phase, recalls her transformation. Rachel used to dress in all black, but she has evolved since then, though she still has a penchant for the color black. Becoming a mother played a significant role in this transformation.
Motherhood, a profound and transformative experience for Rachel, led to her becoming an incredible, loving, and kind-hearted mother. It also sparked the desire to explore new career opportunities beyond her work with the blind and visually impaired.
A Leap of Faith and a New Beginning with Boltz Legal
After a considerable amount of soul-searching and prayer, Rachel made the challenging decision to leave her job working with the visually impaired. She realized that she needed to provide a better life for her children and that government positions offered limited growth potential. Brooke, who had started Boltz Legal, offered Rachel part-time work, and she started working for the firm.
While working part-time for Boltz Legal, Rachel continued to explore other opportunities. After a few years, she decided to work full-time for the firm. This transition marked a significant turning point in her career.
Working with Boltz Legal provided Rachel with a new platform to express her creative talents. It was during this time that she started her journey into the world of digital marketing, a field in which she would excel.
Boltz Media: A Creative Entrepreneurial Pursuit
Rachel’s journey into the world of digital marketing began by helping a friend with social media marketing and email marketing campaigns. Her success in these areas quickly gained attention, and she started receiving referrals from her clients, leading to multiple 1099s and a burgeoning business.
She started Boltz Media, and her business continued to expand, offering a wide range of digital marketing services. Her ability to create unique and valuable content set her apart. Rachel believes that the key to her success is viewing challenges as opportunities for growth and learning. In the ever-evolving field of digital marketing, having an open mind and the ability to adapt are crucial for success.
Top Recommendation for Digital Marketing Success
For Rachel, the primary key to digital marketing success lies in identifying your distinct competency, what sets you apart from the competition, and highlighting it to create valuable, unique, and memorable content. In a world flooded with information, being a “scroll stopper” is crucial. Creating content that captures your audience’s attention and leaves a lasting impression is the key to standing out in the digital landscape.
A Promise of Value and Creativity
Rachel’s journey is one of transformation, creativity, and entrepreneurship. Her passion for helping others and her creative abilities have fueled her success in the world of digital marketing. As she and Brooke embark on their podcast journey, they promise to share insights, tips, and real-life examples of creative content that can help you grow your business and stand out in the digital realm.
Rachel’s journey is a testament to the power of embracing challenges as opportunities and continually seeking growth. Her story serves as an inspiration for anyone looking to carve their path to success, no matter where they start in life.
