Introducing Ms Biz: Empowering Business Growth with Human Influence, Creative Marketing, and Integrity
Welcome to the Ms Biz Podcast, where we are putting the “Ms” in “Biz.” The host is Brooke Boltz, an attorney and the founder of Boltz Legal. Your Co-host is Rachel Boltz, the CEO and founder of Boltz Media, a full-service digital marketing company. If you’re wondering why we share the same last name, the answer is simple – we’re sisters from different misters.
Our mission with this podcast is to empower business leaders and entrepreneurs in accelerating their business growth by harnessing the power of human influence, creative marketing, and unwavering integrity. Today, we’ll give you a sneak peek into the pillars of our podcast and what you can expect from future episodes.
Human Influence: Making Memorable First Impressions
Human influence is your superpower. It’s about cultivating relationships and creating authentic connections. When people first meet you, they’re forming impressions in mere seconds. We’ll share strategies to put your best foot forward and build lasting relationships.
Creative Marketing: Unleash Your Unique Competencies
Creative marketing is all about being memorable. It involves taking risks and capitalizing on your unique strengths. By embracing your distinct qualities, you increase visibility and brand awareness. If people don’t know who you are, they won’t do business with you. We’ll explore strategies to help you stand out in a crowded marketplace.
Integrity: Building Trust and Long-Lasting Relationships
Integrity is treating people the way you’d want to be treated. Trust is the cornerstone of successful business relationships. People love buying but hate being sold to. We’ll discuss trust-based sales and how to avoid breaking trust, ensuring that people want to do business with you.
Prejudgments and Default “Nos”
Prejudgments based on past experiences can affect new interactions. If you’ve had a negative encounter, you’re likely to approach new meetings with skepticism. We’ll share strategies to address these default “nos” and create more positive interactions.
Conclusion:
Thank you for joining us on this introductory episode of Ms Biz. Our podcast is here to serve you, and we’re excited to help you grow your business. If there are specific topics you’d like us to cover or questions you’d like us to answer, please reach out to us. We look forward to hearing from you and embarking on this growth journey together. Stay tuned for our upcoming episodes, where we’ll dive deeper into each pillar, sharing insights and strategies to empower your business growth.